Google Universal Analytics (UA) will stop working on July 1, 2023. Everyone needs to migrate to Google Analytics 4 (GA4) as deadline is approaching. If you are looking to comply with Google™ by migrating your current analytics over to GA4 (Google Analytics 4) before the deadline. We have to answer… migrate to GA4.
15 months from now is not a very far future. If you’re still relying on UA and want a smooth transition to GA4, you’d better begin the migration now. Why? Because it takes time to collect data. Especially, if you’re just starting with GA4, you want to make sure you have sufficient data to work with by the time UA stops working.
What should eCommerce merchants do before UA stops working?
Millions of eCommerce store owners depending on Google Analytics to analyse traffic trends, measure user acquisition, obtain insights on site usage, and evaluate overall store performance. Data on page views, conversion history, and drop-off points are but some of the essential pieces of information that Google Analytics provide that allow businesses to improve their eCommerce strategies and provide better user experience to customers.
After July 1, 2023, Google Analytics will stop processing new hits in UA. Users can then only access their historical data, and for a very short span of time. After that,
UA will stop working altogether—UA properties, reports, and all data will no longer be accessible.
Hence, GA4 migration is a must. And exporting historical reports is highly recommended.
How is Google Analytics 4 different from Universal Analytics?
Google Analytics 4 is the latest iteration of Google Analytics and its mainly classified for its data model. GA4 is event-driven and offers more flexibility overall data. It also provides better data tracking, data visualisation, and user behaviour.
What are the benefits of using Google Analytics 4 (GA4)?
Unsampled data, extended segmentation possibilities, basic event tracking, cross-platform tracking, and advanced analysis are some of the new features of GA4. With these new features, you can be sure you are making your decisions on real data, focus more on users and their interactions, easily have a complete view of user engagement across platforms, and get a closer look at the user journey.
Using Google BigQuery will allow you to make the most of the unsampled data made available in GA4. With GA4 + BigQuery integration, you can process gazillions of SQL queries at very high speeds—allowing you to analyze more data in less time. And all this without breaking the bank because you can start using BigQuery for free. You can also integrate third part integration for so called Facebook Conversion API.
Conclusion
**Google™ ** is forcing business owners to transitions their website analytics to their new platform**
If you are looking to comply with Google™ by migrating your current analytics over to GA4 (Google Analytics 4) before the deadline. Book A Free Consultation Now
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